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The company is also scheduled to launch Fresca Mixed later this year, a spirit-based cocktail created in conjunction with Corona brewer Constellation Brands Jack and Coke joins Topo Chico Hard Seltzer and Simply Spiked Lemonade, both made in partnership with MolsonCoors. (KO) has been aggressively expanding its alcoholic drink options as the trend grows. A US launch is intended for sometime in 2023. Mexico was picked as a launch market because both brands are popular there and the country has a well-developed ready-to-drink market, a Brown-Forman spokesperson told CNN Business. The canned cocktail is launching first in Mexico.īrown‑Forman CEO Lawson Whiting said that the partnership “brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable.” He added that the new drink will “accelerate expansion and continue to grow our business around the world.”

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